JEFFREY LESAN

Jeffrey Lesan is a Los Angeles based Marketer with over 14 years of experience in Entertainment and Live Events. 

As SnowGlobe Music Festival’s first hire, Jeffrey led Marketing Strategy in direct partnership with the CEO -- eclipsing previous sales goals and doubling the festival’s attendance in his tenure before its acquisition by Paramount in late 2018. 

Following the acquisition, Jeffrey transitioned to a role within Paramount with a broader scope — overseeing Strategy for all Non-Traditional, Experiential Marketing Campaigns for the MTV Entertainment Studio’s portfolio tentpoles, partnerships and show priorities. At Paramount, he has worked on some of the world’s most recognizable franchises including RuPaul’s Drag Race, South Park, Yellowstone, The Daily Show and The Challenge — as well as global tentpoles like the MTV Video Music Awards, The CMT Music Awards and Super Bowl LVIII.

Additionally, he has brokered partnerships with brands like Mattel, Stagecoach Music Festival, The Dallas Cowboys, San Diego Comic-Con, amfAR and Peloton.

Under Paramount Global, the MTV Entertainment Studios portfolio includes MTV, Comedy Central, VH1, Paramount Network, CMT, TV Land, Smithsonian Channel, Pop TV and Logo.

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RECENT AWARDS & HONORS

  • 2025 FAXIES

    • RuPaul’s Drag Race S16 Premiere - Winner; Best Live Event Activation

    • The Challenge Battle of The Eras LIVE - Winner; Fan Base Cultivation

    • Yellowstone Season 5B - Winner; Marketing of a Continued Series

    • Yellowstone Train Station Stunt - Winner; PR Stunt

  • 2024 GEMA TV / Streaming North America Awards

    • 2023 MTV VMAs - Silver; 360 Campaign: Holiday / Seasonal / Special Event Program

    • Yellowstone Dutton Ranch at Stagecoach Music Festival - Bronze; Experiential Activation for a Consumer Event

  • 2024 FAXIES

    • 2023 VMA Block Party - Winner; Best Live Event Activation

    • Yellowstone Dutton Ranch at Stagecoach Music Festival - Winner; Marketing of a Continued Series

  • 2023 GEMA TV / Streaming North America Awards

    • South Park 25th Anniversary Tailgate - Silver; Experiential Activation for a Consumer Event