NEW YORK, NY | 2024

After it’s successful debut in 2023, the VMA Block Party returned for 2024 as the official pre-party before the Main Event.

The free one-day event took place at Domino Park and welcomed over 5,000 fans.

The event featured musical performances (Jordan Adetunji, Knox, Lola Brooke), MTV / VMA branded experiences, sponsor activations, food & bev + more.

INDIO, CA | 2024

The Dutton Ranch desert residency returned to Stagecoach Music Festival for a second year partnership.

In addition to Yellowstone talent performing at the festival, Paramount Network took over the Emporium Bar Tent with large-scale photo opps, consumer touchpoints, and talent meet & greets.

In collaboration with REVOLUTION MARKETING.

NEW YORK, NY | 2024

In partnership with ViiV Healthcare, MTV endeavored to host the biggest premiere event in franchise history: The RuPaul’s Drag Race Season 16 Premiere Extravaganza. Hosted by Drag Race judge Michelle Visage, the event centered around a live fashion presentation from the Season 16 queens -- who debuted their meticulously ‘prepped’ red carpet looks on a custom fabricated  runway at the iconic Hammerstein Ballroom in Manhattan.

In collaboration with BARLOW & SONS

NEW YORK, NY | 2023

To create an additional consumer facing marketing opportunity in lead-up to the VMAs, MTV produced its first ever VMA Block Party in lead up to the 2023 show.

The free one-day event took place at The Oculus Plaza on the weekend before to the big event -- welcoming 5,000 fans.

The event featured musical performances (Alexander Stewart, Jenna Raine, Amaarae), MTV / VMA branded experiences, sponsor activations, food & bev + more.

LAS VEGAS, NV | 2023

In celebration of the Season 39 premiere, MTV partnered with the Las Vegas Raiders for a 360 promotional takeover at Allegiant Stadium on Sunday, 10/15.

The partnership included a consumer facing pre-game activation, a comprehensive media buy, hospitality, and promotional support from both the The Challenge and Raiders social platforms.

In collaboration with AGENC

INDIO, CA | 2023

For one weekend only, The Dutton Ranch relocated to the desert for a marquee partnership with Stagecoach Music Festival.

In addition to Yellowstone talent performing at the festival, Paramount Network took over the Emporium Bar Tent with large-scale photo opps and consumer touchpoints.

In collaboration with REVOLUTION MARKETING.

NEW YORK, NY | 2023

For the first time since Season 12, the RuPaul’s Drag Race official red carpet and screening event returned – which launched in tandem with a premiere day consumer experience located in the center of one of NYC’s most iconic landmarks.

Hosted at The Regal Battery Park the night before premiere, 200 guests (including show talent, celebrity superfans, influencers and press) enjoyed a VIP screening of Episode 1501, followed by an exclusive preview of an interactive installation that opened to consumers the following day at the Oculus.

With a larger-than-life interpretation of this season’s racing theme promo, the interactive installation ensured that all of The Oculus’ 200K+ daily visitors knew when it comes to Drag Race Season 15 – all roads lead to MTV.

In collaboration with SHIRAZ CREATIVE.

LOS ANGELES, CA | 2023

To celebrate the premiere of Andy Samberg’s new original adult animation series Digman!, Comedy Central brought the colorful cast of characters to life with a multi-day, consumer experience at one of Los Angeles’ most iconic landmarks.

As a nod to the show’s archeological subject matter, Comedy Central and Digman! took over the La Brea Tar Pits at Hancock Park (the world’s only actively excavated fossil site in an Urban area) with interactive, large-scale photo installations — introducing consumers to the show’s roster of characters ahead of premiere.

In collaboration with SUPERFLY.

FORT WORTH, TX | 2022

In celebration of Yellowstone Season 5, Paramount Network hosted an immersive viewing experience of the premiere episode for show talent, production and select VIPs.

Hosted in Fort Worth, home to the show’s creator Taylor Sheridan and #1 market for viewership, Paramount took over iconic local venues to host an unforgettable celebration of all things Yellowstone.

From the official red carpet to ancillary activations on the streets of Dallas, Yellowstone was unmissable within the Fort Worth Stockyards on premiere weekend.

In collaboration with SHIRAZ CREATIVE.

NATIONWIDE | 2022

In celebration of South Park’s 25th Anniversary, Comedy Central introduced the South Park The 25th Anniversary Experience – an immersive, traveling exhibit featuring iconic pieces of memorabilia from the show’s 25-year history. Inspired by the real South Park Studios storage units, where the never-before-seen items had been held for the past 25 years, The 25th Anniversary Experience was housed within a custom fabricated shipping container: giving fans the authentic experience of ‘stepping into the South Park vault’ for the first time in the show’s history.

The South Park The 25th Anniversary Experience tour stopped in New York, Chicago, Red Rocks, Denver, and Los Angeles throughout the summer of 2022.

In collaboration with SUPERFLY.

NEW YORK, NY | 2022

In celebration of RuPaul’s Drag Race and New York City Pride, VH1 partnered with Flipper’s Roller Boogie Palace for a one night only roller skating disco extravaganza.

Flipper’s Roller Boogie Palace, the legendary LA roller rink from 1979, made its way to New York City with a historic takeover of the iconic rink at Rockefeller Center — and the queens of RuPaul’s Drag Race were on hand to help kick off their inaugural Pride season in style.

The evening included DJ sets from Drag Race alum Honey Davenport and Aquaria as well as lip sync performances from Monét X Change, Olivia Lux and Scarlet Envy.

VH1 partnered with the Ali Forney Center - the largest organization providing housing and services to LGBTQ+ homeless youth in the United States - as a charitable partner for this event.

In collaboration with BASKIN EVENTS.

LOS ANGELES, CA | 2022

The crown was up for grabs in the days leading up to the Season 14 premiere when VH1 hosted the ultimate Drag Race fan experience: A larger-than-life arcade installation inspired by the ‘claw machine’ theme of the ‘Runway Ruveal’ promo (built at the Westfield Century City in Los Angeles).

In the week leading up to premiere, VH1 created a one-of-a-kind Drag Race collectible to send to talent, influencers and fans — with the ‘Race For The Crown’ board game. The look and feel of the game board mirrored the key art for season, with gameplay following the structure of an episode — with players making their way from the Werk Room to the Main Stage and participating in Mini and Maxi Challenges (a combination of RDPR trivia and prompted charades) along the way.

In collaboration with SHIRAZ CREATIVE.

NATIONWIDE | 2021

Building off the mystery of Season 3’s cliffhanger finale, Paramount Network hosted its first ever nationwide ‘Finding Yellowstone’ scavenger hunt in the week leading up to the Season 4 premiere.

From Monday 11/1 - Saturday 11/6, 6x Yellowstone ‘landmarks’ were hidden in key markets across the United States with three clues released daily on Yellowstone’s social to help fans guess the location before the end of day reveal.

In partnership with THE BAIT SHOPPE.

NEW YORK, NY | 2021

MTV kicked off the return of New York Fashion Week with a first of its kind, VMA inspired fashion show: Creating a stage for independent & emerging designers to showcase their work during the notoriously exclusive NYFW.

Though the event was recognized on the CFDA’s official calendar, the show’s format was anything but traditional: Designers debuted original looks inspired by elements from iconic VMA performances in a fan-first VMA fashion tribute show -- a testament to the VMA’s starring role in influencing culture and shaping fashion trends since its inception.

The event was created in partnership with New World New York (NWNY): A fashion collective whose objective is to “change the way the world looks and talks about young designers in New York.” NWNY provides talent with the foundations to build a more financially and environmentally sustainable business in order to secure their future in the fashion industry.

Featured designers included Barragán, Vaquera, No Sesso, Gauntlett Cheng, and Collina Strada.

In collaboration with NEW WORLD NEW YORK.

NATIONWIDE | 2021

MTV and Barbie joined forces around the 2021 MTV VMAs in a first-ever partnership in promotion of the launch of the Barbie Career of the Year Doll, a Music Producer.

Together, joint partnership goals included:

• Generating additional noise around the launch of their Music Producer Career Of The Year (COTY) Doll in/around MTV’s most celebrated tentpole event, the Video Music Awards

• Shining a light on the importance of gender equity within the music production industry, an initiative that aligns with MTV’s work on Equal Play

In support of Barbie’s COTY Doll mission to draw attention to the significant gender gap within the industry, MTV hosted ‘Girl Power Hour: Female Producer Spotlight’ -- a dedicated hour block of music videos of female-produced hits.

The partnership culminated with Barbie herself walking the VMA red carpet — with a custom piece of content shared via the Barbie Instagram account.

NATIONWIDE | 2021

In celebration of the ‘lip sync showdown’ twist that kicked off the RuPaul’s Drag Race Season 13 premiere (and the many legendary main stage moments that followed), VH1 partnered with Peloton to host 2 exclusive pre-finale workout classes featuring music from the most iconic ‘lip sync for your life’ moments in Drag Race herstory.

The RuPaul’s Drag Race ride was hosted by Cody Rigsby — with the RuPaul’s Drag Race run hosted by Matty Maggiacomo.

The classes were the first on Peloton’s platform to feature music from RuPaul’s solo discography.