@JEFFREYLESAN 📍 LOS ANGELES, CA
SOUTH LAKE TAHOE, CA
Lead strategy, development, and management of comprehensive festival ticket sales plan -- interfacing directly with Ticketing Partner (Eventbrite) to monitor sales trends, analyze performance metrics, and adjust tactics in real time to optimize performance.
In this role, increased ticket sales from 12,000 to 18,000 daily attendees – achieving the festival’s first ever pre event sell-out in 2015.
Collaborated closely with Key Media Partners, Street Teams, Artist Management, PR & Publicity, and Regional Partners (Tourism Bureau, Chamber of Commerce etc.) to maximize marketing reach and uncover opportunities for cross promotion.
Leveraged e-mail marketing and retargeting to optimize both customer acquisition and retention of previous purchasers.
Lead strategy, development, and management of all aspects of brand identity [including social media management, website design and user experience, key collateral design, and overall content strategy.
LOS ANGELES, CA
Marketing lead for monthly music, fashion, and art series at the W Los Angeles - West Beverly Hills. In collaboration with W Hotels Global Music Director LP Giobbi.
SAN FRANCISCO, CA
Assisted launch team through acquisition process through development of key marketing collateral including website design, e-mail marketing templates and pitch decks.
Interfaced directly with ticketing vendor (Ticketweb) to manage all pre event messaging and email marketing before hand-off to Live Nation in 2023.
SAN FRANCISCO, CA
Assisted launch team through acquisition process through development of key marketing collateral including website design, e-mail marketing templates and pitch decks.
SANTA BARBARA, CA
Marketing lead for monthly music series at Santa Barbara’s Kimpton Goodland Hotel. In collaboration with LP Giobbi.
COLORADO
Lead strategy, development, and management of comprehensive festival ticket sales plan -- interfacing directly with Ticketing Partner (Eventbrite) to monitor sales trends, analyze performance metrics, and adjust tactics in real time to optimize performance.
Collaborated closely with Key Media Partners, Street Teams, Artist Management, PR & Publicity, and Regional Partners to maximize marketing reach and uncover opportunities for cross promotion.
Leveraged e-mail marketing and retargeting to optimize both customer acquisition and retention of previous purchasers.
Lead strategy, development, and management of all aspects of brand identity [including social media management, website design and user experience, key collateral design, and overall content strategy.
